# Sports Innovation Lab — Vendor Intelligence Profile > Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T08:41:17.316Z ## Overview - **Description**: Overview Sports Innovation Lab offers the largest and strongest data assets for sports-focused transaction data with transaction data for over 240 million individuals (Total US, 18+ years old). Applying our proprietary data model, we use our transactional database to identify and track their sports fandom and brand affinity over time. Brands spend millions of dollars to reach consumers through sports media and advertising but have been limited to cookie-based and behavioral targeting – until now. The foundation of Sports Innovation Lab Audiences is the purchasing habits of more than 80 million U.S.-based consumers and is deterministic at scale. Our Sports Intelligence AI provides 25% greater coverage of sports-focused merchants, brands, and properties vs. current suppliers, and our audiences are built off longitudinal, user-level transactional data that has been shown to deliver over 20x sales lift on conversions. Product details Deterministic at scale Fluid Fan communities: Values Driven, Fans of Women’s Sports, Gen Z, High Value Bettors, Sports Streamers + 100 more… Available on: LiveRamp, The Trade Desk, DV360, AdTheorent, Xandr, Viant, Yahoo!, and more Example audiences: Teams Sports Innovation Lab > Purchase Based Fans > NBA > New York Knicks Sports Innovation Lab > Purchase Based Fans > MLS > Columbus Crew Leagues/Sports Sports Innovation Lab > Purchase Based Fans > MLB Sports Innovation Lab > Purchase Based Fans > Tennis Youth Sports Sports Innovation Lab> Sports Parents>Soccer Fans>Apparel & Accessories, Hobbies & Toys, Gear, Memberships Sports Innovation Lab> Youth Sports Fans>Golf>Gear, Merchandise, Subscriptions, Entertainment Betting Sports Innovation Lab> Fan Gamblers & Bettors>NBA & Basketball >Online Properties & Resorts, Casinos Interests Sports Innovation Lab > Sports Gamer Fans>All Sports Entertainment>Console, Mobile, Online Gaming Sports Innovation Lab> Outdoor Enthusiast Fans>Entertainment Services, Memberships, Gear Sports Innovation Lab> Charitable & Sustainable Giving Sports Fans>NHL Women's Sports Sports Innovation Lab> Sports Fans>High Value Fans>Women's Sports Sports Innovation Lab> Gen Z Sports Fans>Women's Sports Apparel Sports Innovation Lab> Fan Basketball>NBA, Basketball Entertainment, Apparel, Subscriptions>Sneakerhead and Apparel Streaming Services Sports Innovation Lab> Home Entertainment Sports Fan>OTT Subscriber>MLB & Baseball Fans>Video Streaming Data is for US consumers only. - **Domain**: sportsilab.com - **Contact Email**: audiences@sportsilab.com - **Company Website**: https://www.sportsilab.com ## Categories & Sectors - **Categories**: 360-Degree Customer View, Analytics Tools, Attribution Analysis, Audience Activation, Audience Segmentation, Customer Acquisition, Customer Onboarding, Demand Forecasting, Quantitative Analysis, Sports, Subscriber Acquisition and Retention ## Marketplace Presence - **Source Platforms**: databricks_marketplace, snowflake_marketplace - **Platform Count**: 2 ## Intelligence Scores - **Vendor Score**: 38.6 - **Market Presence**: 40.2 - **Integration**: 40 - **Business Maturity**: 15.2 ## Products ### Sports Fan Purchase-Based Insights - Data Append & Data Enrichment Purchase-based sports transaction data reflecting US individuals to enrich & enhance client first-party data. - **Pricing**: $31,250 - **Free**: No - **Categories**: ADVERTISING_AND_MARKETING, DEMOGRAPHICS, MEDIA, RETAIL, SPORTS - **Link**: https://vedex.ai/products/sports-fan-purchase-based-insights-data-append-data-enrichment-3ff062/llms.txt ### Deterministic Purchase-Based Sports Fan Audiences Deterministic purchase-based audiences based on both sports & fan-focused purchase data and interest data. - **Pricing**: $31,250 - **Free**: No - **Categories**: ADVERTISING_AND_MARKETING, DEMOGRAPHICS, MEDIA, RETAIL, SPORTS - **Link**: https://vedex.ai/products/deterministic-purchase-based-sports-fan-audiences-574c07/llms.txt ### Over-the-Top (OTT) Market Analysis: Purchase Behavior Of Sports Fans Sports fans acquisition, retention, and switching patterns across major OTT streaming platforms. - **Pricing**: $31,250 - **Free**: No - **Categories**: ADVERTISING_AND_MARKETING, RETAIL, SPORTS, MEDIA - **Link**: https://vedex.ai/products/over-the-top-ott-market-analysis-purchase-behavior-of-sports-fans-696fcd/llms.txt ### Purchase Behaviors Of US Sports Fans - Sample Sample data set showing how fans of different U.S. sports leagues and teams spend with brands. - **Pricing**: $0 - **Free**: Yes - **Categories**: ADVERTISING_AND_MARKETING, RETAIL, SPORTS - **Link**: https://vedex.ai/products/purchase-behaviors-of-us-sports-fans-sample-72c4ac/llms.txt ### Sports Innovation Lab Insights Reports Purchase-based sports insights reports delivering insights on fans, sponsorships, marketplaces, and brands. - **Pricing**: $31,250 - **Free**: No - **Categories**: ADVERTISING_AND_MARKETING, DEMOGRAPHICS, MEDIA, RETAIL, SPORTS - **Link**: https://vedex.ai/products/sports-innovation-lab-insights-reports-910a27/llms.txt ### Fans of Women's Sports Spending Behaviors and Brand Preferences Spending behaviors and brand preferences by fans of women's sports, including teams, leagues, media, and brands. - **Pricing**: $31,250 - **Free**: No - **Categories**: ADVERTISING_AND_MARKETING, RETAIL, SPORTS, MEDIA - **Link**: https://vedex.ai/products/fans-of-women-s-sports-spending-behaviors-and-brand-preferences-e76c4e/llms.txt ### Fluid Fan Propensity Scores & Audiences Modeled purchase-based audiences based on both sports & fan-focused purchase data and interest data. - **Pricing**: $31,250 - **Free**: No - **Categories**: ADVERTISING_AND_MARKETING, DEMOGRAPHICS, MEDIA, RETAIL, SPORTS - **Link**: https://vedex.ai/products/fluid-fan-propensity-scores-audiences-f7a222/llms.txt ## Links - Vedex Profile: https://vedex.ai/vendor/sports-innovation-lab-3606d6 - Due Diligence: https://vedex.ai/due-diligence/sports-innovation-lab-3606d6