TransUnion

TransUnion TruAudience Identity Extracts help you identify and engage consumers with your own first-party graph anchored on a consistent extract of identifiers and attributes by giving you access to the most accurate and complete name, address, phone and email data available. The data is compiled, verified, and enhanced with hundreds of demographic, behavioral, financial, property, segmentation and geographic attributes. The TransUnion Identity Graph connects individual customer records with differing identifiers from offline and online sources and enriches them with demographics.

We deliver more consistent resolution of customer identities by constructing our graph in one simultaneous process of clustering linkages into persistent offline-online identities. This match uses both historical and up-to-date customer attributes for over 250M US consumers . ​ We proactively update our identity graph to account for changes in consumer data, keeping your intelligence fresh.

With our identity resources, you can use the same individual identifier to unify your customer and digital engagement data, helping you obtain more holistic views of your customers across channels and touchpoints — both online and offline.