# TransUnion — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T11:46:45.147Z

## Overview

- **Headquarters**: USA
- **Description**: TransUnion TruAudience Identity Extracts
help you identify and engage consumers with your own first-party graph anchored on a consistent extract of identifiers and attributes by giving you access to the most accurate and complete name, address, phone and email data available. The data is compiled, verified, and enhanced with hundreds of demographic, behavioral, financial, property, segmentation and geographic attributes.
The
TransUnion Identity Graph
connects individual customer records with differing identifiers from offline and online sources and enriches them with demographics. We deliver more consistent resolution of customer identities by constructing our graph in one simultaneous process of clustering linkages into persistent offline-online identities. This match uses both historical and up-to-date customer attributes for over
250M US consumers
. With our robust data, you can enhance and maintain views of your customers to power personalized experiences while eliminating data loss from disparate datasets and platforms.​
We proactively update our identity graph to account for changes in consumer data, keeping your intelligence fresh. With our identity resources, you can use the same individual identifier to unify your customer and digital engagement data, helping you obtain more holistic views of your customers across channels and touchpoints — both online and offline.
Demographic Attribute Categories:
Identifier
Identity
Automotive and Vehicle
Consumer Finance
Demographics
Geography
Homeowner and Property
Household Composition
Interest and Purchases
Identity Resolution
Customer Insights Included:
Individual and household demographic attributes
Attitudes and lifestyles
Preferences and buying patterns
Interests and media usage
Property and real-estate attributes
Identity Data Included:
Persistent Individual and Household IDs
Up to Date Name, Address, Phone, and Email data
- **Domain**: transunion.com
- **Contact Email**: PDLTruIQDataEnrichmentSales@transunion.com
- **Company Website**: https://transunion.com

## Categories & Sectors

- **Categories**: 360-Degree Customer View, Audience Segmentation, Automotive Data, Consumer Credit Rating Data, Contact Data Enrichment, Credit Rating Data, Data Quality and Cleansing, Financial Data, Financial Services Data, Identity, Identity Resolution, Market Analysis, Marketing, Media & Entertainment Data, Personalize Customer Experiences, Providers, Retail, Location & Marketing Data, Risk Analysis

## Marketplace Presence

- **Source Platforms**: aws_marketplace, datarade, snowflake_marketplace
- **Platform Count**: 3
- **Delivery Methods**: API

## Intelligence Scores

- **Vendor Score**: 41.7
- **Market Presence**: 39.2
- **Integration**: 49
- **Business Maturity**: 5.4

## Competitors

- **Competitors**: Alesco Data, Factori, QuantLens, Versium

## Products

### CreditVision Commercial
Leverages deep consumer and commercial data linkage for risk assessment.
- **Pricing**: Contact for pricing
- **Free**: No
- **Link**: https://vedex.ai/products/creditvision-commercial-c1244c/llms.txt

## Links

- Vedex Profile: https://vedex.ai/vendor/transunion-c6d67f
- Due Diligence: https://vedex.ai/due-diligence/transunion-c6d67f