Wiland

MarketSignals: The Most Comprehensive Consumer Data Solution MarketSignals consumer marketing data provides unparalleled insights into 250+ million adult consumers in the United States. With thousands of unique attributes—including over 2,000 proprietary to MarketSignals—this dataset enhances your understanding of your customers by delivering critical characteristics and predictive spending signals that no other data source can match. What Sets MarketSignals Apart?

MarketSignals is powered by Wiland’s extensive, integrated identity graph, incorporating: The largest dataset of proprietary consumer spending data Social media engagement signals Machine-learning-driven predictive analytics MarketSignals scores and ranks individuals based on their likelihood to spend in hundreds of precisely defined categories by resolving trillions of spending and intent signals to active adult consumers. No other data enhancement product combines this level of detail with such breadth of coverage. MarketSignals Data Elements Demographics Age Gender Marital Status Consumer Consumption Scores: Highly predictive propensity segments Trendy Fashion Spending Recent Digital Spenders Current Demand Indicators Psychographics, Lifestyle, and Interest Data Dining, entertainment, and lifestyle interests Activities and hobbies Charitable giving and donor activity Purchase Behavior RFM (Recency, Frequency, Monetary) scoring for market and product categories Channel preferences 24, 36, and 48-month purchase history indicators Property Details Homeowner/Renter status Dwelling type and size Assessed home value Automotive Ownership and Intent Primary vehicle make and model Number of vehicles Aspirational ownership intent Financial Characteristics Income Net worth Investment profiles Geographic Details State Regions Territories Spending Propensity Scores in Hundreds of Consumer and Charitable Categories Charitable giving likelihood Media consumption Sports and entertainment engagement This dataset is available for a 12-month license with customized pricing for each client engagement.