# Wiland — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T12:10:07.295Z

## Overview

- **Headquarters**: USA
- **Description**: MarketSignals: The Most Comprehensive Consumer Data Solution
MarketSignals consumer marketing data provides unparalleled insights into 250+ million adult consumers in the United States. With thousands of unique attributes—including over 2,000 proprietary to MarketSignals—this dataset enhances your understanding of your customers by delivering critical characteristics and predictive spending signals that no other data source can match.
What Sets MarketSignals Apart?
MarketSignals is powered by Wiland’s extensive, integrated identity graph, incorporating:
The largest dataset of proprietary consumer spending data
Social media engagement signals
Machine-learning-driven predictive analytics
MarketSignals scores and ranks individuals based on their likelihood to spend in hundreds of precisely defined categories by resolving trillions of spending and intent signals to active adult consumers. No other data enhancement product combines this level of detail with such breadth of coverage.
MarketSignals Data Elements
Demographics
Age
Gender
Marital Status
Consumer Consumption Scores: Highly predictive propensity segments
Trendy Fashion Spending
Recent Digital Spenders
Current Demand Indicators
Psychographics, Lifestyle, and Interest Data
Dining, entertainment, and lifestyle interests
Activities and hobbies
Charitable giving and donor activity
Purchase Behavior
RFM (Recency, Frequency, Monetary) scoring for market and product categories
Channel preferences
24, 36, and 48-month purchase history indicators
Property Details
Homeowner/Renter status
Dwelling type and size
Assessed home value
Automotive Ownership and Intent
Primary vehicle make and model
Number of vehicles
Aspirational ownership intent
Financial Characteristics
Income
Net worth
Investment profiles
Geographic Details
State
Regions
Territories
Spending Propensity Scores in Hundreds of Consumer and Charitable Categories
Charitable giving likelihood
Media consumption
Sports and entertainment engagement
This dataset is available for a 12-month license with customized pricing for each client engagement.
Sample Table and Fields
Example File Name: <client name>-Wiland_View_Output
Sample Data Fields:
Age_range
Gender
Total_Purchases_Women_Apparel
Coco_Score_High_Dollar_Digital_Spenders
MarketSignals: The Data You Need to Drive Smarter Marketing Decisions
- **Domain**: wiland.com
- **Contact Email**: DataSolutions@wiland.com
- **Company Website**: https://wiland.com

## Categories & Sectors

- **Categories**: 360-Degree Customer View, Audience Activation, Audience Segmentation, Consumer Transaction Data, Customer Acquisition, Market Analysis, Marketing, Personalize Customer Experiences, Providers, Transaction Data

## Marketplace Presence

- **Source Platforms**: datarade, snowflake_marketplace
- **Platform Count**: 2
- **Delivery Methods**: API

## Intelligence Scores

- **Vendor Score**: 30.2
- **Market Presence**: 28.8
- **Integration**: 34
- **Business Maturity**: 3.4

## Competitors

- **Competitors**: Consumer Edge, Unacast, Versium, Webbula

## Links

- Vedex Profile: https://vedex.ai/vendor/wiland-a65372
- Due Diligence: https://vedex.ai/due-diligence/wiland-a65372