# Windsor.ai — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T12:10:01.450Z

## Overview

- **Description**: Microsoft Ads (Bing Ads) Connector — Snowflake Native App by Windsor.ai
Bring every click, cost and conversion from Microsoft Advertising straight into Snowflake — fully typed, continuously updated, zero pipeline maintenance
. Windsor.ai’s native app streams data from Search, Shopping, Audience, and Performance Max campaigns so analysts can answer ROI questions with pure SQL instead of CSV exports or brittle scripts.What the connector delivers
84 metrics and 146 dimensions
surfaced from the Microsoft Ads Reporting API, including spend, impressions, clicks, quality score, device, audience, keyword, and shopping-attribute breakdowns.
Query-ready tables
(no VARIANT) that follow Snowflake best practices for data types and primary keys.
100 % in-warehouse execution
— inherits Snowflake RBAC, masking policies, and audit trails; no data leaves your account.
Automatic handling
of historical back-fill, incremental syncs, schema evolution, OAuth refresh, and retry logic.
Setup in under five minutes
Install
“Microsoft Ads (Bing Ads) Connector by Windsor.ai” from Snowflake Marketplace.
OAuth
to the Microsoft Ads accounts you manage.
Sample tables & key fields
MSADS_CAMPAIGN_STATS_DAILY
— date, account_id, campaign_id, campaign_name, channel_type, status, impressions, clicks, spend, conversions, cpc, cpa, revenue
MSADS_ADGROUP_STATS_DAILY
— date, adgroup_id, campaign_id, adgroup_name, bid_strategy, impressions, clicks, spend, conversions, conv_value, quality_score, _windsor_src
MSADS_KEYWORD_STATS_DAILY
— date, keyword_id, adgroup_id, keyword_text, match_type, impressions, clicks, spend, conversions, ctr, avg_position, quality_score
MSADS_SEARCH_TERM_STATS_DAILY
— date, search_term, keyword_id, impressions, clicks, spend, conversions, cpc
MSADS_AUDIENCE_STATS_DAILY
— date, audience_id, audience_name, campaign_id, impressions, clicks, spend, conversions, device_type
Key use-cases
Cross-channel ROI reporting
— join Microsoft Ads with Google, Meta, LinkedIn and 325 + other sources Windsor.ai supports to calculate blended ROAS and customer-acquisition cost.
Keyword & search-term optimisation
— analyse match types, quality scores and negative keywords directly in Snowflake to surface bid and budget improvement opportunities.
Shopping & feed performance
— track product-level metrics and revenue to optimise Microsoft Shopping campaigns alongside Shopify or BigCommerce sales data.
Agency / multi-brand roll-ups
— consolidate dozens of ad accounts into one schema for portfolio benchmarking and automated client dashboards.
Data-science ready
— feed cost and conversion data into MMM, LTV or bid-strategy models without building custom extraction code.
- **Domain**: windsor.ai
- **Contact Email**: hello@windsor.ai
- **Company Website**: https://windsor.ai

## Categories & Sectors

- **Categories**: 360-Degree Customer View, Analytics Tools, Attribution Analysis, Commerce, Connectors, Financial, Inventory Management, Marketing, Media, Personalize Customer Experiences, Subscriber Acquisition and Retention

## Marketplace Presence

- **Source Platforms**: snowflake_marketplace
- **Platform Count**: 1

## Intelligence Scores

- **Vendor Score**: 20.1
- **Market Presence**: 24.4
- **Integration**: 20
- **Business Maturity**: 8.2

## Links

- Vedex Profile: https://vedex.ai/vendor/windsor-ai-5e7549
- Due Diligence: https://vedex.ai/due-diligence/windsor-ai-5e7549