VedexVendorsYipitData

YipitData

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Formerly: Yipit

“The leading provider of alternative data for institutional investors.”

YipitData stands as a premier authority in the alternative data landscape, dedicated to empowering institutional investors and corporate decision-makers with actionable market intelligence. Headquartered in New York, the company bridges the gap between raw, fragmented digital information and high-fidelity financial insights. By systematically aggregating, cleaning, and analyzing vast quantities of data from thousands of global sources, YipitData enables its clients to navigate complex market dynamics with precision. Their core mission centers on transforming the noise of the digital economy into a clear, reliable signal that informs high-stakes investment strategies and corporate planning. Through a rigorous commitment to data integrity and methodological transparency, the firm has established itself as an essential partner for those seeking an informational advantage in an increasingly competitive global marketplace.

The company’s extensive data portfolio spans a wide array of sectors, including e-commerce, ride-sharing, food delivery, digital services, and consumer retail. By tracking transactional patterns and consumer behavior across these disparate digital ecosystems, YipitData provides deep visibility into the operational performance of both public and private companies. Their datasets are meticulously curated to ensure that clients receive granular, historical, and real-time insights that are not readily available through traditional financial reporting. Whether monitoring shifts in market share, evaluating customer retention metrics, or identifying emerging consumer trends, the firm’s products serve as a comprehensive lens through which the health and trajectory of various industries can be measured.

YipitData serves a sophisticated clientele, primarily consisting of hedge funds, private equity firms, and corporate strategy teams who require robust evidence to support their investment theses and operational decisions. These users leverage the platform to perform thorough due diligence, track competitive positioning, and forecast revenue trends with greater accuracy. Beyond financial analysis, the data is frequently utilized for corporate strategy and market research, allowing organizations to benchmark their performance against industry peers and adapt to evolving consumer preferences. The company places a strong emphasis on compliance and data security, ensuring that their institutional clients can integrate these insights into their workflows with confidence and regulatory peace of mind.

Technically, YipitData distinguishes itself through its sophisticated data engineering and proprietary processing pipelines. The firm employs advanced machine learning and data science techniques to normalize and harmonize data from diverse sources, ensuring consistency and reliability across all datasets. Their delivery options are designed for seamless integration into existing investment research platforms and analytical workflows, offering flexib

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Intelligence Score
49/100
Your Rating
Products

5

Type

data_provider

HQ

New York, NY, USA

Founded

2010

Employees

600

Domain

yipitdata.com

Offering

Consumer Transaction and E-commerce Intelligence

Cost Tier

$$$$

Data Quality SignalsB

Freshness

Recently enriched

API Status

No API

89Completeness

Compliance (vendor-reported)

SOC 2
ISO 27001
GDPR
CCPA

Quality Breakdown

Data Coverage
55
Documentation
85
Compliance
63
Pricing Clarity
70

Signal Analysis

Categories

Market IntelligenceConsumer Behavior DataE-commerce AnalyticsFinancial Data

Listed On

alternativedata_orgconference:battlefin_discovery_daydatabricks_marketplace

Delivery Methods

S3 BucketDatabricksSnowflake ShareSFTP

Geographic Coverage

Global

Procurement Intelligence

Primary OfferingGranular, web-scraped consumer spending and e-commerce performance datasets mapped to public and private company tickers.
Best ForHedge funds and private equity firms performing fundamental due diligence and tracking retail sector KPIs.
Benefits
  • High-fidelity consumer transaction and e-commerce data
  • Extensive coverage of retail and consumer discretionary sectors
  • Seamless integration via Snowflake and Databricks
  • Strong reputation for data cleaning and normalization
Disadvantages
  • High price point compared to broader market data providers
  • Limited utility for non-retail or non-consumer focused investment strategies
Intelligence ScoresAll pillars scored
Market Presence
30
Trust & Compliance
62
Integration
58
Business Maturity
54
AI Readiness
51
Support & Ops
84
Product Quality
40
Extended Analytics
Price Compete
0
Price Clarity
70

Deep Intelligence

Enriched90% coverage

Web Authority

Emerging
9
5 mentions·2 platforms
Reddit
2 × 3 pts+6
linkedin company
3 × 1 pts+3
Evidence5 sources
Reddit

Yipit v. M Science / Jefferies / Marrale: This Case Has Legs

... YipitData. While the consent judgment is a stipulation between the parties, its terms are anything but routine. This is not a quiet exit ...

Reddit

Interview experience at (Yahoo,YipitData,JPMC and ...

An interview with the YipitData team about how they built a self service platform for building analytics products on alternative data sets to ...

linkedin company

YipitData

YipitData is the leading market research and analytics firm for the disruptive economy and most recently raised $475M from The Carlyle Group ...

Trust & Compliance
Trust Score
57/100

Based on vendor-reported attestations, not verified by Vedex. Breach history is not scored.

SOC 2
ISO 27001
GDPR
Encryption: Industry standard AES-256 for data at re…Pen Test: Annual third-party penetration testing p…

These are the vendor's own attestations as collected from public sources, not Vedex's. Verify directly with the vendor.

SOC 2 Type IIIn progress
GDPRFully compliant (DPA available)
ISO 27001No
Risk ScoreB+
EncryptionIndustry standard AES-256 for data at rest and TLS 1.2+ for data in transit
Penetration TestingAnnual third-party penetration testing performed
Audit LoggingYes (on request)
Breach HistoryNo public incident found in our search (unverified)
Data Privacy OfficerYes (dedicated)
Compliance OfficerYes (full-time)
Privacy LawsGDPR, CCPA/CPRA
Data ResidencyUS
Personal Data BasisLegitimate interest and contractual necessity
Sub-processor TransparencyAvailable on request

Products (5)

Alternative Data Feeds
vedex-research

Specializes in turning raw web data into actionable financial investment signals.

YipitData Credit & Debit Card Transaction Feed
vedex-research

Strong focus on actionable insights for public equity investors.

E-commerce Spend Datasets
vedex-research

Strong focus on digital-first consumer spending patterns and e-commerce trends.

Alternative Data Platform
vedex-research

Deep domain expertise in e-commerce, ride-sharing, and digital services market intelligence.

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About YipitData

YipitData is a data provider vendor headquartered in New York, NY, USA, founded in 2010 with approximately 600 employees. YipitData specializes in market intelligence, consumer behavior data, e-commerce analytics, financial data data. This vendor has a Vedex Intelligence Score of 49 out of 100, reflecting market presence, compliance posture, integration readiness, and business maturity.

Data Categories

YipitData operates in the following alternative data categories.

Market IntelligenceConsumer Behavior DataE-commerce AnalyticsFinancial Data

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