VedexAwardsAdTech & Digital Marketing Data
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The Vedex Index Awards· Topic

AdTech & Digital Marketing Data

Vendors delivering AdTech & Digital Marketing Data products for investment research.

As ofQ3 2026Ranked19Qualifying186Edition2026

The Vedex Grid

Each vendor placed by Vision & Trajectory (horizontal) and Data Strength (vertical). Top-right is the leaders zone.

Data Strength →
CHALLENGERSLEADERSNICHEVISIONARIES2345678910111213141516171819
Vision & Trajectory →
Vedex StarBand 1Band 2Band 3Hover a marker for detail

The ranking

186 qualifying vendors
#1
Vedex StarBand 1High confidence

Dun & Bradstreet

“AdTech & Digital Marketing Data category leader”

65.8Composite
98Neighborhood pct
100%Coverage
65.8Composite
98Neighborhood pct
100%Coverage

Pillar scores

Market Presence
78
Product Quality
69
Integration
96
Business Maturity
96
Trust & Compliance
100
AI Readiness
39
Support & Ops
74

Why this placement

Dun & Bradstreet ranks #1 (Band 1) here, sitting around the 98th percentile against similar vendors. It scores well on trust & compliance, business maturity, which is what drives the placement.

Strengths

  • Strong trust & compliance
  • Strong business maturity
  • Strong integration & delivery

Watch

Ai readiness is its weakest pillar.

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#2
Band 1High confidence

FullContact

“Ranks #2 in Band 1”

64.6Composite
94Neighborhood pct
100%Coverage
64.6Composite
94Neighborhood pct
100%Coverage

Pillar scores

Market Presence
35
Product Quality
65
Integration
77
Business Maturity
58
Trust & Compliance
99
AI Readiness
40
Support & Ops
74

Why this placement

FullContact ranks #2 (Band 1) here, sitting around the 94th percentile against similar vendors. It scores well on trust & compliance, integration & delivery, which is what drives the placement.

Strengths

  • Strong trust & compliance
  • Strong integration & delivery
  • Strong support & operations

Watch

Market presence is its weakest pillar.

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#3
Band 1High confidence

Foursquare

“Ranks #3 in Band 1”

62.9Composite
94Neighborhood pct
100%Coverage
62.9Composite
94Neighborhood pct
100%Coverage

Pillar scores

Market Presence
57
Product Quality
65
Integration
88
Business Maturity
78
Trust & Compliance
83
AI Readiness
53
Support & Ops
74

Why this placement

Foursquare ranks #3 (Band 1) here, sitting around the 94th percentile against similar vendors. It scores well on integration & delivery, trust & compliance, which is what drives the placement.

Strengths

  • Strong integration & delivery
  • Strong trust & compliance
  • Strong business maturity

Watch

Ai readiness is its weakest pillar.

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#4
Band 1High confidence

Acxiom

“Ranks #4 in Band 1”

62.3Composite
90Neighborhood pct
100%Coverage
62.3Composite
90Neighborhood pct
100%Coverage

Pillar scores

Market Presence
65
Product Quality
42
Integration
88
Business Maturity
91
Trust & Compliance
100
AI Readiness
45
Support & Ops
81

Why this placement

Acxiom ranks #4 (Band 1) here, sitting around the 90th percentile against similar vendors. It scores well on trust & compliance, business maturity, which is what drives the placement.

Strengths

  • Strong trust & compliance
  • Strong business maturity
  • Strong integration & delivery

Watch

Product quality is its weakest pillar.

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#5
Band 1High confidence

Similarweb

“Ranks #5 in Band 1”

61.8Composite
92Neighborhood pct
100%Coverage
61.8Composite
92Neighborhood pct
100%Coverage

Pillar scores

Market Presence
80
Product Quality
66
Integration
87
Business Maturity
85
Trust & Compliance
99
AI Readiness
49
Support & Ops
81

Why this placement

Similarweb ranks #5 (Band 1) here, sitting around the 92th percentile against similar vendors. It scores well on trust & compliance, integration & delivery, which is what drives the placement.

Strengths

  • Strong trust & compliance
  • Strong integration & delivery
  • Strong business maturity

Watch

Ai readiness is its weakest pillar.

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#6
Band 1High confidence

LiveRamp

“Ranks #6 in Band 1”

61.5Composite
90Neighborhood pct
100%Coverage
61.5Composite
90Neighborhood pct
100%Coverage

Pillar scores

Market Presence
64
Product Quality
53
Integration
77
Business Maturity
80
Trust & Compliance
100
AI Readiness
44
Support & Ops
81

Why this placement

LiveRamp ranks #6 (Band 1) here, sitting around the 90th percentile against similar vendors. It scores well on trust & compliance, support & operations, which is what drives the placement.

Strengths

  • Strong trust & compliance
  • Strong support & operations
  • Strong business maturity

Watch

Ai readiness is its weakest pillar.

Verified credential
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#7
Band 1High confidence

Bright Data

“Ranks #7 in Band 1”

58.6Composite
64Neighborhood pct
100%Coverage
58.6Composite
64Neighborhood pct
100%Coverage

Pillar scores

Market Presence
80
Product Quality
44
Integration
89
Business Maturity
84
Trust & Compliance
100
AI Readiness
59
Support & Ops
74

Why this placement

Bright Data ranks #7 (Band 1) here, sitting around the 64th percentile against similar vendors. It scores well on trust & compliance, integration & delivery, which is what drives the placement.

Strengths

  • Strong trust & compliance
  • Strong integration & delivery
  • Strong business maturity

Watch

Product quality is its weakest pillar.

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#8
Band 1High confidence

Consumer Edge

“Ranks #8 in Band 1”

58.4Composite
90Neighborhood pct
100%Coverage
58.4Composite
90Neighborhood pct
100%Coverage

Pillar scores

Market Presence
62
Product Quality
64
Integration
83
Business Maturity
63
Trust & Compliance
72
AI Readiness
38
Support & Ops
81

Why this placement

Consumer Edge ranks #8 (Band 1) here, sitting around the 90th percentile against similar vendors. It scores well on integration & delivery, support & operations, which is what drives the placement.

Strengths

  • Strong integration & delivery
  • Strong support & operations
  • Strong trust & compliance

Watch

Ai readiness is its weakest pillar.

Verified credential
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#9
Band 1High confidence

Demandbase

“Ranks #9 in Band 1”

57.8Composite
78Neighborhood pct
100%Coverage
57.8Composite
78Neighborhood pct
100%Coverage

Pillar scores

Market Presence
26
Product Quality
52
Integration
57
Business Maturity
70
Trust & Compliance
100
AI Readiness
38
Support & Ops
81

Why this placement

Demandbase ranks #9 (Band 1) here, sitting around the 78th percentile against similar vendors. It scores well on trust & compliance, support & operations, which is what drives the placement.

Strengths

  • Strong trust & compliance
  • Strong support & operations
  • Strong business maturity

Watch

Market presence is its weakest pillar.

Verified credential
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#10
Band 1High confidence

Neustar (TransUnion)

“Ranks #10 in Band 1”

57.8Composite
74Neighborhood pct
100%Coverage
57.8Composite
74Neighborhood pct
100%Coverage

Pillar scores

Market Presence
36
Product Quality
67
Integration
61
Business Maturity
76
Trust & Compliance
100
AI Readiness
41
Support & Ops
81

Why this placement

Neustar (TransUnion) ranks #10 (Band 1) here, sitting around the 74th percentile against similar vendors. It scores well on trust & compliance, support & operations, which is what drives the placement.

Strengths

  • Strong trust & compliance
  • Strong support & operations
  • Strong business maturity

Watch

Market presence is its weakest pillar.

Verified credential
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#11
Band 1High confidence

John Snow Labs

“Ranks #11 in Band 1”

57.5Composite
90Neighborhood pct
100%Coverage
57.5Composite
90Neighborhood pct
100%Coverage

Pillar scores

Market Presence
70
Product Quality
36
Integration
93
Business Maturity
68
Trust & Compliance
100
AI Readiness
72
Support & Ops
81

Why this placement

John Snow Labs ranks #11 (Band 1) here, sitting around the 90th percentile against similar vendors. It scores well on trust & compliance, integration & delivery, which is what drives the placement.

Strengths

  • Strong trust & compliance
  • Strong integration & delivery
  • Strong support & operations

Watch

Product quality is its weakest pillar.

Verified credential
Verify Badge Certificate
#12
Band 1High confidence

Factori

“Ranks #12 in Band 1”

56.8Composite
70Neighborhood pct
100%Coverage
56.8Composite
70Neighborhood pct
100%Coverage

Pillar scores

Market Presence
51
Product Quality
66
Integration
72
Business Maturity
45
Trust & Compliance
49
AI Readiness
36
Support & Ops
47

Why this placement

Factori ranks #12 (Band 1) here, sitting around the 70th percentile against similar vendors. It scores well on integration & delivery, product quality, which is what drives the placement.

Strengths

  • Strong integration & delivery
  • Strong product quality
  • Strong market presence

Watch

Ai readiness is its weakest pillar.

Verified credential
Verify Badge Certificate
#13
Band 1High confidence

Datasift

“Ranks #13 in Band 1”

56.7Composite
58Neighborhood pct
100%Coverage
56.7Composite
58Neighborhood pct
100%Coverage

Pillar scores

Market Presence
15
Product Quality
49
Integration
39
Business Maturity
52
Trust & Compliance
99
AI Readiness
28
Support & Ops
74

Why this placement

Datasift ranks #13 (Band 1) here, sitting around the 58th percentile against similar vendors. It scores well on trust & compliance, support & operations, which is what drives the placement.

Strengths

  • Strong trust & compliance
  • Strong support & operations
  • Strong business maturity

Watch

Market presence is its weakest pillar.

Verified credential
Verify Badge Certificate
#14
Band 1High confidence

GlobalData

“Ranks #14 in Band 1”

56.4Composite
68Neighborhood pct
100%Coverage
56.4Composite
68Neighborhood pct
100%Coverage

Pillar scores

Market Presence
28
Product Quality
49
Integration
52
Business Maturity
79
Trust & Compliance
99
AI Readiness
29
Support & Ops
60

Why this placement

GlobalData ranks #14 (Band 1) here, sitting around the 68th percentile against similar vendors. It scores well on trust & compliance, business maturity, which is what drives the placement.

Strengths

  • Strong trust & compliance
  • Strong business maturity
  • Strong support & operations

Watch

Market presence is its weakest pillar.

Verified credential
Verify Badge Certificate
#15
Band 1High confidence

SafeGraph

“Ranks #15 in Band 1”

56.2Composite
80Neighborhood pct
100%Coverage
56.2Composite
80Neighborhood pct
100%Coverage

Pillar scores

Market Presence
63
Product Quality
67
Integration
61
Business Maturity
69
Trust & Compliance
83
AI Readiness
32
Support & Ops
62

Why this placement

SafeGraph ranks #15 (Band 1) here, sitting around the 80th percentile against similar vendors. It scores well on trust & compliance, business maturity, which is what drives the placement.

Strengths

  • Strong trust & compliance
  • Strong business maturity
  • Strong product quality

Watch

Ai readiness is its weakest pillar.

Verified credential
Verify Badge Certificate
#16
Band 1High confidence

Cuebiq

“Ranks #16 in Band 1”

55.2Composite
66Neighborhood pct
100%Coverage
55.2Composite
66Neighborhood pct
100%Coverage

Pillar scores

Market Presence
52
Product Quality
54
Integration
59
Business Maturity
52
Trust & Compliance
83
AI Readiness
32
Support & Ops
68

Why this placement

Cuebiq ranks #16 (Band 1) here, sitting around the 66th percentile against similar vendors. It scores well on trust & compliance, support & operations, which is what drives the placement.

Strengths

  • Strong trust & compliance
  • Strong support & operations
  • Strong integration & delivery

Watch

Ai readiness is its weakest pillar.

Verified credential
Verify Badge Certificate
#17
Band 1Medium confidence

Hometree Data, Inc.

“Ranks #17 in Band 1”

55Composite
68Neighborhood pct
57%Coverage
55Composite
68Neighborhood pct
57%Coverage

Pillar scores

Market Presence
16
Product Quality
54
Integration
20
Business Maturity
11
Trust & Compliance
n/a
AI Readiness
n/a
Support & Ops
n/a

Why this placement

Hometree Data, Inc. ranks #17 (Band 1) here, sitting around the 68th percentile against similar vendors. It scores well on product quality, integration & delivery, which is what drives the placement.

Strengths

  • Strong product quality
  • Strong integration & delivery
  • Strong market presence

Watch

Limited verified data on this vendor — confidence is medium.

Verified credential
Verify Badge Certificate
#18
Band 1Medium confidence

UrStyle.ai (Published and managed by Vendia)

“Ranks #18 in Band 1”

54.9Composite
84Neighborhood pct
57%Coverage
54.9Composite
84Neighborhood pct
57%Coverage

Pillar scores

Market Presence
35
Product Quality
52
Integration
40
Business Maturity
11
Trust & Compliance
n/a
AI Readiness
n/a
Support & Ops
n/a

Why this placement

UrStyle.ai (Published and managed by Vendia) ranks #18 (Band 1) here, sitting around the 84th percentile against similar vendors. It scores well on product quality, integration & delivery, which is what drives the placement.

Strengths

  • Strong product quality
  • Strong integration & delivery
  • Strong market presence

Watch

Limited verified data on this vendor — confidence is medium.

Verified credential
Verify Badge Certificate
#19
Band 1High confidence

Samba TV

“Ranks #19 in Band 1”

54.6Composite
76Neighborhood pct
100%Coverage
54.6Composite
76Neighborhood pct
100%Coverage

Pillar scores

Market Presence
47
Product Quality
53
Integration
62
Business Maturity
68
Trust & Compliance
83
AI Readiness
32
Support & Ops
61

Why this placement

Samba TV ranks #19 (Band 1) here, sitting around the 76th percentile against similar vendors. It scores well on trust & compliance, business maturity, which is what drives the placement.

Strengths

  • Strong trust & compliance
  • Strong business maturity
  • Strong integration & delivery

Watch

Ai readiness is its weakest pillar.

Verified credential
Verify Badge Certificate

Affiliation recusal: Sov.ai is affiliated with Vedex and is therefore not eligible for any Vedex Index Award. The Awards programme sells badges, certificates and premium profiles to the vendors it ranks, and we do not sell those to ourselves. Recusal applies to the Awards only — the vendor keeps its published index score and ranking position, unchanged. Independence policy →

Data vendors only: sigmasoftware was removed from this category because it sells software, tooling or services rather than data. The remaining placements were renumbered; their scores and bands are unchanged. Eligibility rule →

The Vedex Index Awards are an opinion, computed from a documented, methodology-based index — not a paid placement, a poll, or a vote. Rankings reflect measurable signals as of Q3 2026 and may change between editions. Evidence-based category scores indicate research relevance, not measured trading returns. Read the methodology →