Data on over 280 million individuals in the US and Canada, sourced from over 100 public and proprietary partners.
API Access
Est. Price
~$15,000/yr est.
Update Frequency
daily
Pricing Tiers
1
Regions
2
Quality SignalsB
Freshness
Recently enriched
Complete
69%
API
API Available
Product Overview
B2B and B2C Identity & Marketing Intelligence Platform$$$
Offering: Comprehensive firmographic, consumer demographic, and AI-driven propensity datasets for lead enrichment, customer segmentation, and identity resolution.
Best for: Marketing and sales operations teams at mid-to-large enterprises requiring high-fidelity data enrichment for customer acquisition and churn modeling.
Benefits
- Extensive breadth of B2B and B2C data assets
- Strong focus on AI-driven propensity and predictive modeling
- High-quality identity resolution and cross-channel linkage
- Robust API-first delivery for CRM and marketing automation integration
Drawbacks
⚠ Geographic coverage limited to North America · ⚠ Higher price point compared to niche lead-gen competitors · ⚠ Less focus on real-time financial market signals compared to specialized alternative data providersProduct Intelligence
Value Score
39
quality per $
Coverage
45
geo × freq × depth
Try-ability
15
ease of trial
Product Details
Use Cases
audience segmentationmarketingidentity resolutionanalytics
Coverage
USCanada
Delivery
APISFTPS3 bucket
Pricing Tiers
Vedex estimate
~$15,000/yr est.
SUBSCRIPTIONMEDIUM
Add to Data Room
Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$15,000/yr est.
Request a sample directly from Data Axle.
Web Authority
High Authority18 mentions·4 platforms
Academic Papers
8 × 8 pts+64
Reddit
4 × 3 pts+12
LinkedIn
3 × 2 pts+6
Blogs & Newsletters
3 × 2 pts+6
Evidence5 sources
Academic Papers
Which Brand Purchasers Are Lost to Counterfeiters? An ...
by Y Qian · Cited by 45 — The datasets to be analyzed are from a famous branded footwear company in China, and include data from two surveys and the firm's internal consumer database.
Academic Papers
Predicting Near-Future Churners and Win-Backs in the ...
by C Phua · 2012 · Cited by 15 — The consumer database (1.3M customers) is significantly larger than the SME one, with close to 15 times more customers. At the heart of both databases are ...
Academic Papers
A Mixed Methods-Focused Review and Empirical Reanalysis
by SL France · 2024 · Cited by 1 — squared tests were also implemented. Subjects recruited from a. consumer database held by a. Uruguayan university. Convenience sample of n ...
Data Dictionary
Expected fields and columns in this data product
About Consumer Database
Consumer Database is an alternative data product offered by Data Axle, available on discovery. Data is updated daily. API access is available for programmatic integration. Vedex estimates pricing at roughly $15,000/yr (an estimate, not a vendor-published price).
Data on over 280 million individuals in the US and Canada, sourced from over 100 public and proprietary partners.
About Data Axle
Data Axle is a data provider vendor based in USA. Data Axle’s Business Database is widely recognized as the highest quality, most comprehensive, and accurate data solution available for businesses. In fact, Forrester has evaluated 12 companies in thi...