Segmentation Data| North America | Detailed Insights on Consumer Attitudes and Behaviours | Consumer Behaviour Data | Consumer Sentiment Data
GapMaps Segmentation Data from Applied Geographic Solutions (AGS) consists of 68 segments across the US and Canada. Panorama is paired with the industry leading GfK MRI survey and AGS Demographics to provide the essential link between neighborhood demographics and consumer preferences and attitudes.
Sample AvailableLicense: Starts at; One-off purchase: Not available; Monthly License: Not available; Yearly License: Available; Usage-based: Not available
Est. Price
~$5,000/yr est.
Update Frequency
Annually
Pricing Tiers
1
Regions
2
Quality SignalsC
Freshness
Recently enriched
Complete
75%
API
No API
Product Overview
Location Intelligence$$
Offering: Granular demographic, consumer behavior, and point-of-interest (POI) datasets delivered via API for retail site selection and territory planning.
Best for: Retailers and QSR chains performing site selection and expansion planning in APAC and MENA markets.
Benefits
- High-granularity 150m grid demographic data
- Specialized focus on emerging markets like Asia and MENA
- Comprehensive tracking of retail store openings and closures
- Seamless integration of demographic and POI data for catchment analysis
Drawbacks
⚠ Limited depth in North American market compared to specialized regional incumbents · ⚠ API-centric delivery may require significant internal GIS engineering resourcesProduct Intelligence
Value Score
45
quality per $
Coverage
19
geo × freq × depth
Try-ability
25
ease of trial
Product Details
Coverage
CanadaUnited States of America
Delivery
S3 BucketSFTP
Data Sources
survey panel
Pricing Tiers
Vedex estimate
~$5,000/yr est.
SUBSCRIPTIONMEDIUM
Add to Data Room
Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$5,000/yr est.
Request a sample directly from GapMaps.
Web Authority
High Authority20 mentions·2 platforms
Academic Papers
10 × 8 pts+80
LinkedIn
10 × 2 pts+20
Evidence5 sources
Academic Papers
Examining the sentiment and emotional differences in ...
by V Truong · 2025 — This study investigates the emotional and sentiment differences in customer reviews of products and services on e-commerce platforms.
Academic Papers
Exploring Influential Factors of Consumer Purchase ...
Our study explores how motivation, attitude, preference, perception, and demographic characteristics work together and shape consumer behavior, along with the ...
Academic Papers
Leveraging Big Data Analytics and Machine Learning ...
Sentiment research is essential for comprehending consumer input and raising the calibre of goods and services. This.
Data Dictionary
Expected fields and columns in this data product
About Segmentation Data| North America | Detailed Insights on Consumer Attitudes and Behaviours | Consumer Behaviour Data | Consumer Sentiment Data
Segmentation Data| North America | Detailed Insights on Consumer Attitudes and Behaviours | Consumer Behaviour Data | Consumer Sentiment Data is an alternative data product offered by GapMaps, available on datarade. Data is updated annually. Vedex estimates pricing at roughly $5,000/yr (an estimate, not a vendor-published price).
GapMaps Segmentation Data from Applied Geographic Solutions (AGS) consists of 68 segments across the US and Canada. Panorama is paired with the industry leading GfK MRI survey and AGS Demographics to provide the essential link between neighborhood demographics and consumer preferences and attitudes.
About GapMaps
GapMaps is a platform vendor based in Australia. GapMaps uses known population data combined with billions of mobile device location points to provide highly accurate and globally consistent demographic datasets down to a 150m grid level. Understand...