VedexVendorsArchetype Data

Archetype Data

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Formerly: Linq360

“From data to connection—powering activation across every channel”

Archetype Data stands as a premier provider of high-fidelity business and consumer intelligence, dedicated to transforming raw information into actionable connections that drive growth across every channel. With a mission rooted in precision and reliability, the company empowers organizations to bridge the gap between complex data sets and strategic execution. By leveraging a sophisticated proprietary linkage graph, Archetype Data enables businesses to navigate the modern marketplace with clarity, ensuring that marketing, sales, and data science teams have the accurate insights necessary to fuel their most critical initiatives.

The company is built upon a foundation of deep industry expertise, with a leadership team that brings decades of experience in solving intricate data challenges within highly regulated sectors such as insurance and financial services. This heritage of rigor and accuracy defines their approach to data management, positioning Archetype Data as a trusted partner for enterprises seeking to optimize their outreach and decision-making processes. At the heart of their offering is a comprehensive suite of data products designed to provide a holistic view of the professional landscape.

Their B2B marketing data encompasses millions of verified businesses, offering rich firmographics and deep linkage intelligence that allow for highly targeted account-based marketing strategies. Complementing this is an extensive database of business professionals, including owners and key decision-makers, which serves as a vital resource for lead generation and customer acquisition. Furthermore, through their innovative Linq360 platform, Archetype Data uniquely bridges the divide between professional and consumer identities, allowing clients to understand the multifaceted nature of their target audiences by linking business ownership with individual consumer profiles.

These solutions are engineered to serve a diverse range of customers, including investment firms, financial institutions, and research organizations that require granular, reliable data for market analysis, risk assessment, and compliance monitoring. Whether supporting complex ABM campaigns or facilitating detailed market research, the company provides the depth of coverage needed to identify underserved segments and capitalize on emerging opportunities. Technical excellence is a hallmark of the Archetype Data experience.

The company prioritizes data quality through continuous verification processes, ensuring that their clients receive the most current and accurate information available. Their delivery options are designed for seamless integration into existing enterprise workflows, supporting the agility required in today’s fast-paced digital environment. By focusing on the intersection of business intelligence and consumer behavior, Archetype Data differentiates itself through its ability to provide a unified, 360-degree perspective.

Visit Website [email protected]
Intelligence Score
41/100
Your Rating
Products

13

Type

data_provider

HQ

USA

Founded

2018

Employees

25

Platforms

2

Domain

archetype-data.com

Offering

B2B2C Marketing Intelligence Platform

Cost Tier

$$

Data Quality SignalsB

Freshness

Recently enriched

API Status

API Available

100Completeness

Compliance (vendor-reported)

SOC 2
ISO 27001
GDPR
CCPA

Quality Breakdown

Data Coverage
74
Documentation
100
Compliance
50
Pricing Clarity
45

Signal Analysis

Categories

B2B Contact DataContact DataProvidersSmall Business Contact Data

Listed On

databricks_marketplacedatarade

Delivery Methods

API

Geographic Coverage

Global

Procurement Intelligence

Primary OfferingA unified B2B2C data graph linking 110 million business professionals to 71 million consumer profiles for identity resolution and targeted marketing.
Best ForMarketing and sales teams executing account-based marketing (ABM) and cross-channel audience activation.
Benefits
  • Proprietary B2B2C linkage intelligence
  • High-volume contact coverage for US markets
  • API-first delivery for seamless CRM integration
  • Competitive mid-market pricing structure
Disadvantages
  • Limited geographic focus primarily on the US market
  • Smaller firm size compared to enterprise incumbents like ZoomInfo
  • Lack of advanced predictive analytics or intent-based scoring features
Intelligence ScoresAll pillars scored
Market Presence
39
Trust & Compliance
32
Integration
49
Business Maturity
37
AI Readiness
29
Support & Ops
44
Product Quality
48
Extended Analytics
Price Compete
37
Price Clarity
45
Centrality
1
Causal Authority
40
Causal Depth
100

Deep Intelligence

Enriched97% coverage

Web Authority

Notable
35
8 mentions·4 platforms·2 marketplace listings
data platforms
2 × 8 pts+16
Reddit
4 × 3 pts+12
LinkedIn
3 × 2 pts+6
linkedin company
1 × 1 pts+1
Evidence5 sources
Reddit

Analysis: How useful is day one archetype data? : r/lrcast

Analysis: How useful is day one archetype data? Discussion. I posted the 17Lands data from the first day of the format, and there was some ...

Reddit

Day 1 color/archetype data : r/lrcast

Day 1 color/archetype data ; Black, 58.2%, 39.3% ; Red, 56.3%, 43.7% ; Green, 60.8%, 40.1% ...

Reddit

[Standard] [discussion] Musings on discrepancies in ...

The popularity data matches up pretty well with the archetype data, matches pretty well with match logs of players entering mythic, and all are consistent with ...

Trust & Compliance
Trust Score
48/100

Based on vendor-reported attestations, not verified by Vedex. Breach history is not scored.

SOC 2
ISO 27001
GDPR
Encryption: AES-256 at rest and TLS 1.2+ in transitPen Test: Annual third-party penetration testing

These are the vendor's own attestations as collected from public sources, not Vedex's. Verify directly with the vendor.

SOC 2 Type IIIn progress
GDPRPartially
ISO 27001No
Risk ScoreNot disclosed
EncryptionAES-256 at rest and TLS 1.2+ in transit
Penetration TestingAnnual third-party penetration testing
Audit LoggingYes (on request)
Breach HistoryNo public incident found in our search (unverified)
Data Privacy OfficerExternal/outsourced
Compliance OfficerExternal/outsourced
Privacy LawsGDPR, CCPA/CPRA
Data ResidencyUS
Personal Data BasisLegitimate interest and contractual necessity
Sub-processor TransparencyAvailable on request

Products (13)

Linq360
discoveryAPI

A feature that seamlessly links business and consumer databases to create a connected B2B2C graph.

REST API, Python SDK, S3 Bucket
Value 23
Pricing (estimated)
~$30,000/yr est.
SAMPLE Archetype Data | USA Audience Data | 260M+ Verified Consumers, 400+ Lifestyle and ...
databricks_marketplace

Archetype Data’s B2C consumer file features over 260 million individuals with 400+ lifestyle, demographic, and ...

ADVERTISING_AND_MARKETING
Price P68
Pricing (estimated)
~$31,250/yr est.
SAMPLE Archetype Data | USA Digital Audience Data | B2B2C Linkage Data - Ovver 2,000 ...
databricks_marketplace

Archetype Data’s Digital Segments library features over 2,000 ready-to-activate audiences across consumer, business, ...

ADVERTISING_AND_MARKETINGOTHER
Price P68
Pricing (estimated)
~$31,250/yr est.
SAMPLE USA Consumer Marketing Data - 71M Records | Linking Business Owners with Consumer ...
databricks_marketplace

Archetype Data connects business owners in their consumer life to the companies they own or operate through Linq360, ...

OTHERADVERTISING_AND_MARKETING
Price P59
Pricing (estimated)
~$30,000/yr est.

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About Archetype Data

Archetype Data is a data provider vendor headquartered in USA, founded in 2018 with approximately 25 employees. Archetype Data specializes in b2b contact data, contact data, providers, small business contact data data. This vendor has a Vedex Intelligence Score of 41 out of 100, reflecting market presence, compliance posture, integration readiness, and business maturity.

Data Categories

Archetype Data operates in the following alternative data categories.

B2B Contact DataContact DataProvidersSmall Business Contact Data

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