The campaign activity data captures end-user messaging and engagement events for omnichannel marketing campaigns. This data can be used to run various analyses such as Campaign Performance, Messaging channel performance, Recommendation performance and much more. The data share contains a single table - CAMPAIGN_ACTIVITY.
This data would be available starting from the date of setting up of the share and would be updated daily at 06:00 AM UTC.
1
getblueshift.com
Freshness
Single-source
API Status
No API
Compliance (vendor-reported)
Quality Breakdown
Batch
Shared: 360-degree customer view, personalize customer experiences, marketing
Braze
Shared: 360-degree customer view, marketing, audience activation
Treasure Data
1 product
Criteo
Shared: 360-degree customer view, personalize customer experiences, marketing
Anchor
Shared: 360-degree customer view, marketing
Circana (FKA IRI)
Shared: 360-degree customer view, marketing, audience activation
Blueshift is an alternative data vendor. Blueshift specializes in 360-degree customer view, audience activation, marketing, personalize customer experiences data. This vendor has a Vedex Intelligence Score of 19 out of 100, reflecting market presence, compliance posture, integration readiness, and business maturity.
Blueshift operates in the following alternative data categories.