Criteo

This connector allows marketers and retailers to share in-store transaction data directly from their Snowflake environment to Criteo for targeting and measurement. Store transaction data is foundational for comprehensive targeting and measurement, and includes granular insights about your customers and the products they purchase to enhance campaign efficiency and effectiveness. For Targeting : Offline sales data reveals real-world purchase behavior, helping retailers identify and target valuable shoppers and deliver more relevant advertising experiences based on the full shopping journey, not just what happens online.

For Measurement : Integrating in-store sales data unlocks a more complete view of customer impact to drive accurate attribution, higher reported ROAS, and a stronger case for increased advertising investment on retailer sites. Who should use the Criteo Offline Sales Onboarding App: Omnichannel marketers who want to extend their reach beyond site visitors and demonstrate that their campaigns deliver results both in the digital and physical world. Retailers who want to strengthen their case for increased investment from brand partners can include in-store and online sales in attribution to capture the full performance of retail media campaigns.

What the Criteo Offline Sales Onboarding App enables: This app streamlines and automates offline data sharing to eliminate manual file transfers, SFTP uploads, or complex integrations. After a simple setup, the app continuously syncs updated sales data from Snowflake to Criteo, creating a reliable, always-on feed. Use cases: Offline sales reveals the full impact of media campaigns, boosts reported ROAS, and unlocks greater ad investment.

Targeting Use Case: Reach high-value shoppers by using real-world purchase behavior and interactions Optimize campaigns against in-store and other offline outcomes Unlock deeper insights into customer intent and loyalty by combining offline and online signals for smarter targeting decisions. Measurement Use Case: Improve ROAS reporting Demonstrate the true value of online campaigns Support increased investment Documentation: Commerce Growth Commerce Max How to get started: Install the app  Locate and download the Criteo connector: Offline Sales Onboarding from the Snowflake Marketplace. Authenticate  Enter your Criteo Account ID within the app to activate the connection.

Map the data  Select the Snowflake table where offline sales data is stored. The app will guide users through mapping their fields to the required Criteo format. If user has activated Snowflake cortex AI, the app can make use of the AI available to automatically do the mapping.

Start syncing  Launch the ingestion process. The app will continuously sync updates from the source table to Criteo without manual intervention.