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Catalina Marketing

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S. households, leveraging unique real-time national purchase data, industry-leading purchase receipt and panel data, retailer visit behavior, demographics, media consumption data, lifestyle and ingredient preferences, and more. We help CPG brands, retailers and agencies optimize every stage of omnichannel advertising - from planning to real-time execution and measurement.

And, we have no higher priority than ensuring the privacy and security of the data entrusted to the company and maintaining consumer trust. Delivery Frequency: Daily, Weekly, Monthly Granularity: Shopper Segment, Household, Manufacturer, Brand, Category, UPC Use Case Benefits: Planning, Insights, Standard/Custom Audience Segment Development, Measurement Delivery Frequency: Daily, Weekly, Monthly Granularity: Shopper Segment, Household, Manufacturer, Brand, Category, UPC Use Case Benefits: Planning, Insights, Standard/Custom Audience Segment Development, Measurement Details about the Data: Catalina’s shopper intelligence platform offers a wide range of data in multiple schemas to align with your use cases and insight needs. Our data can help you unlock precisely what CPG items households buy, when, and for how much.

Our data is uniquely “fresh,” as we capture each transaction in real-time. Contact Catalina to learn more about our available schemas and our expertise across various use cases. About the Provider: Catalina is a market leader in shopper intelligence and highly targeted in-store, TV and digital media that personalizes the shopper journey.

1 billion in consumer value annually. Catalina has operations in the United States, Costa Rica, Europe and Japan. com.

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Intelligence Score
19/100
Your Rating
Platforms

1

Domain

catalina.com

Data Quality SignalsD

Freshness

Single-source

API Status

No API

44Completeness

Compliance (vendor-reported)

SOC 2
ISO 27001
GDPR
CCPA

Quality Breakdown

Data Coverage
20
Documentation
75
Compliance
0
Pricing Clarity
0

Signal Analysis

Categories

Accelerating Advertising RevenueAttribution AnalysisAudience SegmentationMediaPersonalize Customer Experiences

Listed On

snowflake_marketplace
Intelligence Scores3/7 pillars scored
Market Presence
16
Integration
20
Business Maturity
3
Extended Analytics

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About Catalina Marketing

Catalina Marketing is an alternative data vendor. Catalina Marketing specializes in accelerating advertising revenue, attribution analysis, audience segmentation, media, personalize customer experiences data. This vendor has a Vedex Intelligence Score of 19 out of 100, reflecting market presence, compliance posture, integration readiness, and business maturity.

Data Categories

Catalina Marketing operates in the following alternative data categories.

Accelerating Advertising RevenueAttribution AnalysisAudience SegmentationMediaPersonalize Customer Experiences

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