Choreograph (A WPP Media Brand)

These datasets contain respectively more than 200 columns offering a wide range of demographic, socio-economic, behavioral, and transactional data, providing precise insights into individuals and households. All the data is accessible with a structured schema and is regularly updated. The current dataset primarily covers the population of the United Kingdom.

However, we also have databases specific to France, enabling detailed analysis of French consumers with equivalent information in terms of wealth and precision. The dataset covers a wide range of attributes, including:  • Unique identifiers  • Behavioral and predictive segmentation  • Consumption categories and preferences  • Demographic statistics  • Household types and family compositions  • Mobility and geolocation of shopping behaviors  • Professional status and job types  • Marketing channel usage and advertising preferences All the data provided by Conexance is structured with unique identifiers. Our databases are regularly updated to ensure optimal quality and relevance.

The data architecture allows for smooth integration into various analytical environments.