Domo

Domo MMM (Powered by Stella) delivers full Bayesian Marketing Mix Modelling directly in your Snowflake environment, giving you statistically rigorous attribution with confidence intervals for every insight. Brought to you by Domo, the AI and Data products platform trusted by brands like UPS, Sony Interactive Entertainment, ESPN, NBCUniversal, Unilever, Lenovo, and National Geographic. Domo connects to over 1,000 data sources, transforms data with low-code and pro-code tools, and puts AI agents and workflows into action across your business.

This Native App brings Domo's marketing measurement expertise to Snowflake. Full Bayesian Marketing Mix Modelling shows you which marketing channels drive revenue, with AI-powered budget optimisation. Your data never leaves your Snowflake environment.

What This App Does Domo MMM analyses your historical marketing spend and revenue data to reveal the true incremental impact of each channel. Using advanced Bayesian inference, the app calculates channel contributions, incremental ROAS, and optimal budget allocations, all with uncertainty quantification so you know how confident to be in every recommendation. Key Capabilities Full Bayesian attribution for up to 10 marketing channels with confidence intervals AI-powered budget optimisation using Snowflake Cortex Intelligent scenario planning for strategic budget decisions Revenue waterfall showing baseline versus marketing contribution Statistical validation including VIF analysis and correlation diagnostics Professional reporting for leadership presentations Ideal For Marketing teams, CMOs, and analysts managing 4-10 channels and multiple control variables who need to prove marketing ROI and optimise spend allocation using 2+ years of weekly data.