ECAL Calendar Marketing

As the world's leading calendar communications, marketing, data analysis, and e-commerce platform, ECAL's Consumer Data allows customers to tap into a wealth of detailed information, encompassing personal details, demographics, geographic insights, preferences, and behavioural patterns of high-value, experience-driven consumers on a global scale. This dataset includes millions of personal user profiles, with billions of data points gathered each month. The ECAL user audience is primarily sports and entertainment based, derived from hundreds of client and partner integrations across a broad range of business sectors including ticketing; professional sports; community sports; member clubs; media and streaming; gaming and betting; venues, stadiums and arenas; lifestyle, conferences and more.

This breadth of data and the platform's focus on sports and entertainment provide an unrivalled opportunity for businesses to gain deep insights into their target audience, enabling them to tailor their strategies, marketing efforts, and experiences to resonate effectively with their high-value consumer base. Data fields included: Publisher Metrics: SOURCE PUBLISHER_ID PUBLISHER_NAME PUBLISHER_TIMEZONE INDUSTRY Device Metrics: CATEGORY APPLICATION APPLICATION_OS Event Metrics: EVENT_ID EVENT_TITLE EVENT_GENRE EVENT_VENUE_ADDRESS EVENT_VENUE_CITY EVENT_VENUE_CODE EVENT_VENUE_LOCATION EVENT_VENUE_NAME EVENT_VENUE_POSTCODE EVENT_VENUE_STATE EVENT_VENUE_TIMEZONE EVENT_DATE Consumer Registration Data: LOGGED IP_ADDRESS FIRST_NAME LAST_NAME GENDER EMAIL AGE_GROUP DATE_OF_BIRTH MOBILE COUNTRY_CODE COUNTRY_NAME STATE_CODE STATE_NAME CITY_NAME ZIP_CODE LATITUDE LONGITUDE Consumer Preference Data: SCHEDULES POST_PURCHASE Consumer Behavioural Data: ACTIVE ENGAGEMENT_SCORE CVI_AWARENESS CVI_ENGAGEMENT CVI_INTENT CVI_PURCHASE CVI_LOYALITY NO_SCHEDULES NO_EVENT_IMPRESSION NO_REMINDER_IMPRESSIONS NO_CLICKS NO_TOP_TWO_CLICKS NO_BUY_CLICKS NO_DAYS *ECAL takes a forward stance on user privacy and security, and is GDPR and CCPA compliant. All data is encrypted at rest and in transit, and securely stored with relevant consent logging.