Iterable

Leverage all of your customer communications data directly within your Snowflake account to drive more impactful, data-driven outcomes. With Iterable’s Integration with Snowflake Secure Data Share, you can efficiently and securely answer critical business questions, such as: Which customers are most engaged with your communications? What traits define your most Loyal (powered by Brand Affinity™) customers?

Which segments are most likely to convert (powered by Predictive Goals) on a specific action? Why it matters: By combining the power of Iterable’s rich data with scalability of Snowflake, you’ll gain deeper insights to fuel smarter decision-making to uncover actionable trends and opportunities, empowering your teams to optimize engagement and business outcomes at every stage of the customer journey. How it works: Iterable securely delivers critical datasets – like campaign event data, user profile data, and advanced AI-Powered user classifiers like Brand Affinity™ and Predictive Goals– directly to your Snowflake account.

These datasets are structured and ready for you to query, join, or reference as needed, unlocking a full 360-degree view of your customers. With a few simple clicks, securely share data across your organization and manage governance with ease, all within your Snowflake environment. Take control of your customer data with Iterable and Snowflake, and transform your marketing strategy with actionable insights that drive real business outcomes.

Samples/Tables Included: Email sends Email clicks Email bounces SMS sends +38 more tables Fields Included: Campaign ID Campaign Name Message ID User ID Labels Locale Experiment ID User Agent Device Created At About Iterable: Iterable is the AI-powered customer communication platform that helps organizations like Redfin, Priceline, Calm, and Box activate customers with joyful interactions at scale. With Iterable, organizations drive high growth with individualized, harmonized and dynamic communications that engage customers throughout the entire lifecycle.