L2 Data

Haystaq's latest data release includes 140 issue and behavioral scores spanning 20+ categories, from economic anxiety and media consumption to attitudes on current political figures and emerging policy debates. S. 263M adult population, enabling precise targeting based on attitudes, behaviors, and issue positions.

Product Overview What You Get 140+ Predictive Issue Models - Updated for 2025 with the latest political landscape 263 Million Consumer Records - Comprehensive nationwide coverage 0-100 Scoring System - Precise likelihood predictions for every issue Binary Flags - Quick identification of high-propensity consumers (top 10-30% per model) Real-Time Validation - Models built from 10,000+ consumer surveys conducted in summer 2025 95% Coverage Rate - Nearly complete scoring across the entire consumer file New for 2025 30+ New Models — Measures include DOGE support/opposition, United Healthcare sentiment, mass deportation views, January 6th pardons, and Trump vs. , and more DOGE and Government Efficiency — New scores capture attitudes toward the Department of Government Efficiency and Elon Musk's federal workforce reductions, an issue strongly correlated with recent Democratic gains. Economic Sentiment — Scores for economic anxiety, inflation blame attribution (Biden Admin, Trump Admin, or corporations), and attitudes on affordability-related policies like minimum wage and housing.

Media Consumption Shifts — Flags identify podcast listeners, frequent social media users, and consumers who don't watch traditional broadcast TV—segments that correlated with shifting voter behavior in 2025 elections. Trump-Era Policy Scores — New models cover Trump tariffs, Ukraine policy, mass deportations, January 6th pardons, and attitudes toward selling federal lands and replacing FEMA with state-level agencies. United Healthcare — A timely score measures whether consumers blame United Healthcare's claim denial policies for the December 2024 CEO shooting.

AI Attitudes — Scores segment consumers by whether they feel more excited or concerned about increased artificial intelligence use in daily life. Advanced Behavioral Predictions — Measures include podcast listening, solar panel buying, and crypto investment likelihood. , Buttigieg, Mike Johnson) Progressive figure ratings (AOC, Sanders, Ro Khanna) Establishment figure ratings (Haley, Newsom) Female and minority candidate preference Consumer Focus Electric vehicle purchase likelihood Solar panel buyer propensity Rideshare usage frequency Consumer values (cost, quality, or environmental impact) TV viewing habits Economy Inflation blame attribution (Biden Admin, Trump Admin, corporations) Economic anxiety and despondency levels Capitalism views (sound vs.

flawed) Income inequality concerns Cryptocurrency buying likelihood and regulation views Gig economy participation and benefits views Job seeker status Union attitudes and Amazon worker treatment views Education Charter school views School choice support School funding attitudes Teachers union sentiment Free community college support Environment Climate change belief Green New Deal support Pipeline and fracking views Gas tax attitudes Healthcare Abortion (pro-choice vs. pro-life) Affordable Care Act/Obamacare views Medicare for All support Medicaid expansion attitudes Opioid crisis response preferences Family and medical leave support Ideology/Partisanship Fiscal, social, and general ideology scoring Progressive vs. Moderate Democrat types Establishment vs.

Firebrand Republican types Third-party support likelihood Tribalism levels Media Podcast listening frequency Social media usage intensity Most trusted cable news source (CNN, Fox, MSNBC) Social media truth vs. free speech priorities Military/International/Borders China foreign policy views Defense spending attitudes Israel military actions (overall and by party) Border wall support Immigration views Military family relationship Social & Cultural Issues DOGE and government efficiency attitudes DEI program sentiment Artificial intelligence excitement vs.