Golden Record Builder, formerly CustomerLinks, combines all descriptive attributes of your customers to deliver a golden record that integrates seamlessly with your data warehousing infrastructure. Harnessing Snowflake’s Native Application Framework , it deploys a Single Customer View in minutes rather than months , with continuous updates in seconds rather than hours . Thanks to its prescriptive and descriptive data model, Golden Record Builder achieves industry-leading accuracy while remaining simple to deploy and operate .
How it Works Golden Record Builder is deployed directly into your Snowflake account with a user interface powered by Snowflake Container Instances . The application has no immediate access to data and can only view tables once explicitly granted access. The application supports two core roles: Viewer – may view all data within the application Admin – has Viewer permissions plus the ability to configure connections To set up a connection: Grant SELECT access on the source tables containing customer information Ensure USAGE permissions on the relevant databases and schemas Set CHANGE TRACKING = TRUE on all source tables Once configured, Admins select source tables from the UI.
The application automatically categorises attributes, which the user confirms. The data is then processed through a model that returns probabilistic matches. Users can further refine accuracy with deterministic matching via the UI.
Once training is complete, the model runs across the full dataset, outputting matched golden records into an entities table in Snowflake — ready for use in engineering and analytics workflows. The model continually learns and improves . Records are refreshed as soon as new data is added to source tables.
Why Choose Golden Record Builder ✅ Built natively for Snowflake — secure, in-situ processing ✅ Rapid deployment — install in minutes, not months ✅ Continuous enrichment — always-on updates keep records accurate ✅ Enterprise-grade scale and accuracy — designed for demanding workloads Note: This application requires Snowflake Enterprise Edition . Accounts on lower tiers may experience issues.
Intelligence Score
20/100
Your Rating
Platforms
1
Domain
lumilinks.com
Data Quality SignalsD
Freshness
Single-source
API Status
No API
Completeness
Compliance (vendor-reported)
SOC 2
ISO 27001
GDPR
CCPA
Quality Breakdown
Data Coverage20
Documentation75
Compliance0
Pricing Clarity0
Signal Analysis
Categories
360-Degree Customer ViewAI & MLCortex AI ReadyCost OptimizationData EngineeringData Quality and CleansingIdentityIdentity ResolutionMarket AnalysisMarketingSecuritySubscriber Acquisition and Retention
Listed On
snowflake_marketplace
Intelligence Scores3/7 pillars scored
Market Presence
22
Integration
20
Business Maturity
3
Extended Analytics
Similar Vendors
Matillion
1 product
Shared: data engineering, 360-degree customer view, market analysis
AAAxAgents
Shared: data quality and cleansing, cost optimization, market analysis
Activefence
Shared: data engineering, security, ai & ml
AtData
Shared: data quality and cleansing, 360-degree customer view, marketing
BI Concepts
Shared: data engineering, data quality and cleansing, market analysis
Aimpoint Digital
Shared: data engineering, data quality and cleansing, ai & ml
About Lumilinks Group Ltd
Lumilinks Group Ltd is an alternative data vendor. Lumilinks Group Ltd specializes in 360-degree customer view, ai & ml, cortex ai ready, cost optimization, data engineering data. This vendor has a Vedex Intelligence Score of 20 out of 100, reflecting market presence, compliance posture, integration readiness, and business maturity.
Data Categories
Lumilinks Group Ltd operates in the following alternative data categories.
360-Degree Customer ViewAI & MLCortex AI ReadyCost OptimizationData EngineeringData Quality and CleansingIdentityIdentity ResolutionMarket AnalysisMarketingSecuritySubscriber Acquisition and Retention