Marketing Evolution (Mevo)

Enterprises struggle to unify media and conversion data scattered across agencies, channels, and geographies. Without a consistent backbone, analytics teams spend more time cleaning data than generating insights. Data is siloed, attribution is incomplete, and journey-level views are fragmented.

Mevo Delivers Analysis-Ready Marketing Data Mevo Data Platform delivers analysis-ready datasets directly into Snowflake that provide both normalized media data and attributed journey data. These outputs are structured, standardized, and enriched to be query-ready without manual ETL. Normalized Media Datastream: By Channel: Paid (programmatic, search, social), Earned (PR, influencer, organic social), Owned (email, site analytics, CRM logs).

By Geography: Market, region, DMA/postcode, with harmonized currency/time standards. By Campaign/Creative: Campaign metadata, message/creative variants, agency source. By Time: Daily, weekly, monthly aggregation; rolling time-series with lookback windows.

By Spend Type: Gross spend, net spend, CPM, CPC, CPA normalized across platforms. By Agency/Source: Cross-agency harmonization with metadata tagging. Attributed Journey Datastream: Exposure & Conversion Data Integration: Harmonized cross-channel data—including paid, earned, and owned impressions—and conversion events across online and offline touchpoints.

Privacy-Resilient Journey Reconstruction: Uses Data Augmentation AI to recover missing paths and build complete customer journeys, even without identity-based tracking. g. MTA) Flexible data slicing: by channel/platform, geography, campaign, creative, audience segment, KPI, or time horizon.

Unlock your free trial and see results for yourself — here’s how to get started: Request Access: Click “Request” on this listing to let us know you’d like a free trial. Discovery Session: We’ll schedule a short session with your team to understand your needs and confirm the right setup. Connector Authorization: Once your team authorizes the relevant media platform connectors, the data is securely ingested into the platform.

Data Preparation & Dashboard Delivery: We clean and curate the data, then provide your trial dashboard in-app so you can begin exploring results right away.