Optimizely

Enriched Events Export gives you access to your Optimizely events for in-depth analysis of your experiment results. This export contains an event-level dataset enriched with event tags, user attributes, and source-of-truth experiment and variation assignments. Use this data export to recreate your own metrics using Optimizely's experiment data, or combine these events with outside data for experiment analysis and actionable business intelligence. Tables Included: Optimizely Decisions Optimizely Conversions

Fields Include: Optimizely Identifier (example = 10728121502) Optimizely Variation (by Identifier, example = 38495823) Decision Timestamp (example = between '2020-08-20 00:00:00.000' AND '2020-08-27 00:00:00.000' Conversion Event Name (example = ‘CTA_entered_viewport') Example Use Case: Join this data with your internal metrics to understand correlations between user experience and lifetime value. How does a change to your subscription flow alter customer retention rate?