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Placer.ai

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“The industry leader in location analytics.”

ai stands as the preeminent authority in location analytics, providing organizations with unparalleled visibility into the physical world. Headquartered in Los Altos, California, the company serves as a critical bridge between raw geospatial data and actionable business intelligence. ai empowers decision-makers to understand how, when, and why people move through physical spaces.

The company’s core mission is to democratize access to high-fidelity location data, enabling businesses to navigate an increasingly dynamic economic landscape with confidence and precision. ai’s offering is a sophisticated platform that aggregates and processes data from millions of mobile devices. This raw information is meticulously cleaned, anonymized, and enriched with a vast array of complementary datasets, including granular consumer demographics, psychographic profiles, spending patterns, and media consumption habits.

The resulting intelligence provides a multi-dimensional view of individual locations, retail chains, commercial properties, and broader market trends. ai delivers a comprehensive understanding of foot traffic patterns, visitation frequency, and customer journey mapping that is both near real-time and historically significant. The company’s solutions cater to a diverse spectrum of enterprise clients, including investment firms, commercial real estate developers, retail strategists, and urban planners.

ai provides the essential evidence needed to validate business performance, monitor industry health, and identify emerging market opportunities before they become mainstream. Retailers utilize these insights to optimize site selection, evaluate the impact of marketing campaigns, and benchmark performance against competitors. Meanwhile, economic researchers and municipal planners leverage the platform to conduct rigorous impact analyses, ensuring that development projects align with actual community needs and movement behaviors.

ai distinguishes itself through its robust data processing infrastructure and commitment to privacy-first methodologies. The platform is designed for scalability, allowing users to analyze everything from a single storefront to national portfolios with equal ease. Data delivery is optimized for seamless integration into existing enterprise workflows, supporting various analytical needs through intuitive dashboards and flexible data export options.

ai apart is its relentless focus on accuracy and context. By layering behavioral and economic data over raw geolocation signals, the company moves beyond simple counting to provide the 'why' behind the movement. This depth of insight allows users to move past anecdotal evidence and rely on empirical, real-world data to drive strategic growth.

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Intelligence Score
52/100
Your Rating
Products

11

Type

data_provider

HQ

Los Altos, CA

Founded

2016

Employees

43

Platforms

3

Domain

placer.ai

Offering

Location Intelligence

Cost Tier

$$$

Data Quality SignalsB

Freshness

Recently enriched

API Status

No API

100Completeness

Compliance (vendor-reported)

SOC 2
ISO 27001
GDPR
CCPA

Quality Breakdown

Data Coverage
69
Documentation
100
Compliance
78
Pricing Clarity
30

Signal Analysis

Categories

Audience SegmentationEconomic Impact AnalysisFoot Traffic AnalyticsGeo LocationGeolocationGeospatialLocation Data EnrichmentMarket AnalysisReal World Data (RWD)

Listed On

alternativedata_orgconference:battlefin_discovery_dayesri_uc_2026cretech_ny_2026exabel_catalogsnowflake_marketplace

Delivery Methods

Platform Based

Geographic Coverage

Construction, Media, Real Estate, Restaurants Food Delivery, Retail

Procurement Intelligence

Primary OfferingHigh-fidelity U.S. foot traffic visitation data and consumer mobility analytics derived from mobile device location signals.
Best ForRetail analysts and commercial real estate investors performing site selection, trade area analysis, and competitive benchmarking.
Benefits
  • Industry-leading U.S. retail and venue coverage
  • Granular audience segmentation and demographic enrichment
  • Intuitive platform-based delivery for non-technical users
  • Robust historical data for trend forecasting and economic impact analysis
Disadvantages
  • Limited geographic coverage outside of the United States
  • Platform-centric delivery may lack the flexibility of raw data feeds for custom quant modeling
  • Premium pricing relative to smaller
  • niche location data providers
Intelligence ScoresAll pillars scored
Market Presence
53
Trust & Compliance
84
Integration
64
Business Maturity
63
AI Readiness
38
Support & Ops
81
Product Quality
38
Extended Analytics
Price Compete
44
Price Clarity
30

Deep Intelligence

Enriched98% coverage

Web Authority

High Authority
59
10 mentions·6 platforms·4 marketplace listings
data platforms
4 × 8 pts+32
Reddit
6 × 3 pts+18
Hacker News
1 × 4 pts+4
Twitter / X
1 × 2 pts+2
LinkedIn
1 × 2 pts+2
linkedin company
1 × 1 pts+1
Evidence5 sources
Hacker News

Wait, how does Placer.ai work? Like you need to have ...

Wait, how does Placer.ai work? Like you need to have some sort of AMC app? IAmGraydon on July 9, 2021 [–]. Placer is able to track cell phones that have an ...

Reddit

Thoughts on Placer.ai : r/gis

Reddit

Does Anyone Have Experience With Placer.ai? What are ...

Trust & Compliance
Trust Score
75/100

Based on vendor-reported attestations, not verified by Vedex. Breach history is not scored.

SOC 2
ISO 27001
GDPR
Encryption: AES-256 for data at rest and TLS 1.2+ fo…Pen Test: Annual third-party penetration testing

These are the vendor's own attestations as collected from public sources, not Vedex's. Verify directly with the vendor.

SOC 2 Type IIYes (current report available)
GDPRFully compliant (DPA available)
ISO 27001No
Risk ScoreA
EncryptionAES-256 for data at rest and TLS 1.2+ for data in transit
Penetration TestingAnnual third-party penetration testing
Audit LoggingYes (on request)
Breach HistoryNo public incident found in our search (unverified)
Data Privacy OfficerYes (dedicated)
Compliance OfficerYes (full-time)
Privacy LawsGDPR, CCPA/CPRA
Data ResidencyUS
Personal Data BasisLegitimate interest and contractual necessity for aggregated location analytics
Sub-processor TransparencyAvailable on request

Products (11)

Placer.ai Analytics Platform
discovery

A location intelligence platform providing foot traffic insights, visitation trends, and market analysis for properties and retail chains.

DailyUS
Value 28Coverage 38
Pricing (estimated)
~$10,000/yr est.
Location Intelligence Platform
vedex-research

While not a satellite provider, they are the primary competitor/partner in retail.

Freemium Chains Data
discovery

A limited access version of Placer.ai's foot traffic data for retail chains.

DailyUS
Value 28Coverage 38
Pricing (estimated)
~$10,000/yr est.
Industrials Foot Traffic
exabel_catalog
DailyUSA
Geolocation
Value 28Price P56Coverage 63
Pricing (estimated)
~$10,000/yr est.

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About Placer.ai

Placer.ai is a data provider vendor headquartered in Los Altos, CA, founded in 2016 with approximately 43 employees. Placer.ai specializes in audience segmentation, economic impact analysis, foot traffic analytics, geo location, geolocation data. This vendor has a Vedex Intelligence Score of 52 out of 100, reflecting market presence, compliance posture, integration readiness, and business maturity.

Data Categories

Placer.ai operates in the following alternative data categories.

Audience SegmentationEconomic Impact AnalysisFoot Traffic AnalyticsGeo LocationGeolocationGeospatialLocation Data EnrichmentMarket AnalysisReal World Data (RWD)

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