Snap, Inc.

Expected Workflow Install the Snap Conversions API App in Snowflake Enable access to external network locations in your Snowflake account Provide access to the app with your conversions table, pixel ID and Conversions API tokens Create or update the field mapping between your conversions table and Snap’s Conversions API The app will send conversion data to Snap Conversions API The app will show a view with insights on records sent to Conversions API Benefits of CAPI Privacy at its core: Conversions API is designed and built with privacy in mind. When implemented, the Conversions API will give you control over what and when you share data. Stronger optimization: Data that Snapchat receives from the Conversions API will help to better inform the optimization and delivery of your campaigns, to drive more efficient cost per action.

Robust targeting: Conversions API will allow you to populate first-party custom audiences in real-time, which you can use to create Lookalikes from, or re-engage with your existing customers. Improved measurement: Better understand the results that your campaigns are driving across all channels through a single solution. Conversions API will even allow you to unlock more sophisticated forms of incrementally measurement such as Conversion Lift.

Industry Standard Build: Our Conversions API is up to standards with industry best practices making it easy and simple to integrate for those who have already done so with other platforms.