Statara Identity Insights is a dataset of ~260 million individuals and 110 million households in the United States . It features over 800 attributes depicting contact information, demographics, consumer interests, buying behaviors, model scores, voting information, donation history, and more. The dataset has government verified age data that would be particularly useful in gaming, cannabis, alcohol, and other regulated industries.
All records are linked by "Persist ID", a single persistent id that connects individuals across name and address changes. Persist ID address information is verified through the national change of address database to ensure all addresses are up to date. Statara is a founding provider to the Truthset Data Collective and consistently ranks high in objective accuracy scores for record-level consumer data.
Please consult our data dictionary (Help-->Documentation) for a full breakdown of our fields and values. ' if VARCHAR or NULL if DATE/NUMBER.
1
statara.com
Freshness
Single-source
API Status
No API
Compliance (vendor-reported)
Quality Breakdown
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Statara Solutions is an alternative data vendor. Statara Solutions specializes in 360-degree customer view, audience segmentation, contact data enrichment, location data enrichment, machine learning data. This vendor has a Vedex Intelligence Score of 19 out of 100, reflecting market presence, compliance posture, integration readiness, and business maturity.
Statara Solutions operates in the following alternative data categories.