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Our customers are tech-savvy and embrace digital payments. In fact, 70% of them use digital payments, with 1 in 3 using them weekly. , telecommunications, shortcodes, apps, devices, advertising, surveys) to create distinct payment habits and preferences for marketers.

Whether driving customer acquisition, driving usage, or building brand trust, these personas help you cut through the noise and deliver results. 5x for a mobile payment company and an account open lift of over 2x for a mobile banking app. Here’s a look at the five personas that will fuel your brand: Integrated Payment Pros are full-time professionals who use a full suite of payment services, ranging from P2P apps to digital wallets and traditional banking services, to accommodate their busy lifestyles.

They prioritize simplicity and security. On-the-Go Money Movers are students and self-employed professionals where fast and easy domestic personal and business payments are essential for everyday activities. They appreciate the flexible and convenient fintech solutions accessible on their mobile devices.

Borderless Payees are young part-time and full-time workers who make fewer but larger payments domestically and internationally, where security and lower fees are essential. They prefer digital payment routes with a global footprint. Household Financiers are homemakers and retirees who place a premium on innovative payment technologies coupled with their community banks to support the needs of those close to them, including family, with management of daily expenditures and finances.

Simple Payment Enthusiasts consists of self-employed professionals and contract workers who prefer transacting with cash and prepaid cards but are open to financial solutions, especially peer-to-peer apps if the experience is simple, intuitive, and personalized with lower fees.