Overview Sports Innovation Lab offers the largest and strongest data assets for sports-focused transaction data with transaction data for over 240 million individuals (Total US, 18+ years old). Applying our proprietary data model, we use our transactional database to identify and track their sports fandom and brand affinity over time. Brands spend millions of dollars to reach consumers through sports media and advertising but have been limited to cookie-based and behavioral targeting – until now.
-based consumers and is deterministic at scale. Our Sports Intelligence AI provides 25% greater coverage of sports-focused merchants, brands, and properties vs. current suppliers, and our audiences are built off longitudinal, user-level transactional data that has been shown to deliver over 20x sales lift on conversions.
, and more Example audiences: Teams Sports Innovation Lab > Purchase Based Fans > NBA > New York Knicks Sports Innovation Lab > Purchase Based Fans > MLS > Columbus Crew Leagues/Sports Sports Innovation Lab > Purchase Based Fans > MLB Sports Innovation Lab > Purchase Based Fans > Tennis Youth Sports Sports Innovation Lab> Sports Parents>Soccer Fans>Apparel & Accessories, Hobbies & Toys, Gear, Memberships Sports Innovation Lab> Youth Sports Fans>Golf>Gear, Merchandise, Subscriptions, Entertainment Betting Sports Innovation Lab> Fan Gamblers & Bettors>NBA & Basketball >Online Properties & Resorts, Casinos Interests Sports Innovation Lab > Sports Gamer Fans>All Sports Entertainment>Console, Mobile, Online Gaming Sports Innovation Lab> Outdoor Enthusiast Fans>Entertainment Services, Memberships, Gear Sports Innovation Lab> Charitable & Sustainable Giving Sports Fans>NHL Women's Sports Sports Innovation Lab> Sports Fans>High Value Fans>Women's Sports Sports Innovation Lab> Gen Z Sports Fans>Women's Sports Apparel Sports Innovation Lab> Fan Basketball>NBA, Basketball Entertainment, Apparel, Subscriptions>Sneakerhead and Apparel Streaming Services Sports Innovation Lab> Home Entertainment Sports Fan>OTT Subscriber>MLB & Baseball Fans>Video Streaming Data is for US consumers only.
Intelligence Score
39/100
Your Rating
Products
7
Platforms
2
Domain
sportsilab.com
Data Quality SignalsD
Freshness
Single-source
API Status
No API
Completeness
Compliance (vendor-reported)
SOC 2
ISO 27001
GDPR
CCPA
Quality Breakdown
Data Coverage33
Documentation75
Compliance0
Pricing Clarity49
Signal Analysis
Categories
360-Degree Customer ViewAnalytics ToolsAttribution AnalysisAudience ActivationAudience SegmentationCustomer AcquisitionCustomer OnboardingDemand ForecastingQuantitative AnalysisSportsSubscriber Acquisition and Retention
Listed On
databricks_marketplacesnowflake_marketplace
Intelligence Scores4/7 pillars scored
Market Presence
40
Integration
40
Business Maturity
15
Product Quality
30
Extended Analytics
Price Compete
40
Price Clarity
49
Products (7)
Sports Fan Purchase-Based Insights - Data Append & Data Enrichment
databricks_marketplace
Purchase-based sports transaction data reflecting US individuals to enrich & enhance client first-party data.
United States and Canada
ADVERTISING_AND_MARKETINGDEMOGRAPHICSMEDIARETAILSPORTS
Value 15Price P68Coverage 8
Pricing (estimated)
~$31,250/yr est.
Deterministic Purchase-Based Sports Fan Audiences
databricks_marketplace
Deterministic purchase-based audiences based on both sports & fan-focused purchase data and interest data.
United States and Canada
ADVERTISING_AND_MARKETINGDEMOGRAPHICSMEDIARETAILSPORTS
Value 15Price P68Coverage 8
Pricing (estimated)
~$31,250/yr est.
Over-the-Top (OTT) Market Analysis: Purchase Behavior Of Sports Fans
databricks_marketplace
Sports fans acquisition, retention, and switching patterns across major OTT streaming platforms.
MonthlyUnited States and Canada
ADVERTISING_AND_MARKETINGRETAILSPORTSMEDIA
Value 21Price P68Coverage 23
Pricing (estimated)
~$31,250/yr est.
Purchase Behaviors Of US Sports Fans - Sample
databricks_marketplaceFree
Sample data set showing how fans of different U.S. sports leagues and teams spend with brands.
United States and Canada
ADVERTISING_AND_MARKETINGRETAILSPORTS
Price P14Coverage 8Trial 40
Pricing
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About Sports Innovation Lab
Sports Innovation Lab is an alternative data vendor. Sports Innovation Lab specializes in 360-degree customer view, analytics tools, attribution analysis, audience activation, audience segmentation data. This vendor has a Vedex Intelligence Score of 39 out of 100, reflecting market presence, compliance posture, integration readiness, and business maturity.
Data Categories
Sports Innovation Lab operates in the following alternative data categories.
360-Degree Customer ViewAnalytics ToolsAttribution AnalysisAudience ActivationAudience SegmentationCustomer AcquisitionCustomer OnboardingDemand ForecastingQuantitative AnalysisSportsSubscriber Acquisition and Retention